THE RIGHT NOW BILLBOARD
It's hard to see the effect of a charitable donation. We gave people a real-time 'thank you' through a live stream from actual patients and researchers.
This idea is currently being developed by Cancer Research in partnership with Ocean Outdoor, after winning Bronze and the £50,000 prize at the Campaign / Ocean Outdoor Digital Competition 2019.
ECD: Dave Henderson, Guy Bradbury
CW: James Halladay
AD: Max Sizeland