CANCER RESEARCH

THE RIGHT NOW BILLBOARD

It's hard to see the effect of a charitable donation. We gave people a real-time 'thank you' through a live stream from actual patients and researchers.

This idea is currently being developed by Cancer Research in partnership with Ocean Outdoor, after winning Bronze and the £50,000 prize at the Campaign / Ocean Outdoor Digital Competition 2019.

 

CREDITS:

ECD: Dave Henderson, Guy Bradbury

CW: James Halladay

AD: Max Sizeland