THE BIG ISSUE 
I'M HERE

Today, more than ever, people don't notice Big Issue street vendors. So we used the power of London's digital billboards to make them unmissable.

The campaign picked up a Bronze Lion at Cannes for Best Use of Media and was featured in CampaignThe Drum, AdAge, Creative Review, Little Black Book, Ads of the World, Best Ads on TV, and Creativepool. It also received Editor's Pick at AdAge and Ad of the Week from The Drum.

CREDITS:

ECD: Paulo Areas

CD: Mark Campion, Lipe Faria

CW: James Halladay

AD: Max Sizeland